To: Jacobs Media Staff / JacAPPS Staff & Various Friends of Jacobs Media
From: Ralph Cipolla
Date: November 27, 2012
Re: The Next Ten Years
My 10-year anniversary at Jacobs Media fast approaches, and these past weeks have been marked by constant and somewhat stressful reflection on that “Professional Bucket-list”… as well as that damn NHL Lock-out.
You muse, you mutter, you take stock of experiences, accomplishments, opportunities, and possibilities. You inevitably return to face a list of professional goals yet unrealized. The time comes to talk with family, close friends, total strangers on cross-country flights, the lawn guy, and even valued mentors, including Fred and Paul Jacobs.
So here’s the short version. On my 8th anniversary, I made a promise to myself that I shared with Fred and Paul.
“If I reach 10 years and I’m still doing the same things I’ve been doing for the past 8 years, it may be time for a change.”
That 10-year mark now looms like some goal-realization fiscal cliff, and it’s time to keep the self-imposed professional term-limit promise I made to myself 2 years ago. At some point in early 2013, I will be leaving Jacobs Media (probably post-SuperBowl, pre-St. Patrick’s Day).
Moreover, the lawn guy is in full support of my decision, provided his money keeps coming from somewhere.
Fred, Paul, and I have discussed a transition plan that will work for all involved. My clients were first to get the news, earlier this week. They got over it quickly. We will ensure that each is well-served at every level, every day between now and my departure. In mid-December, while contributing to transition efforts and ongoing projects, I will begin to solidify my lame-duck status as I begin to pursue new ventures. So, let the bidding wars begin. Please.
But I’m not dead yet. I’ll be at the Arbitron Client Conference in Maryland next week. Reach me at: firstname.lastname@example.org or email@example.com. We’ll have a beer. I may be out of work shortly, so you’re buying.
Now, the heartfelt, albeit compulsory cavalcade of clichés for industry trade publication consumption:
This past decade at the industry’s preeminent strategic consulting firm has been like a 10-year course of study at a World-Class University of Strategic Thought and Skill-Set Development. I “enrolled” March 2003, and I graduate now, enriched with the gifts of expansive experience and broadened perspective.
To my many clients and peers: In you, I have been honored to work with professionals who are among the very best at what they do.
To the staff of Jacobs Media: I thank each of you for the relationships and experiences I will continue to value long after I depart. I am proud of our collective accomplishments and the innovative work that has solidified our status as the very best this industry can offer.
I sincerely thank (blah blah) and it is with mixed emotions that I (lorum ipsum yada yada)… etc etc.
P.S. See you tomorrow. I’m going home early.
When I created the “NCAA: From Fame to Shame” infographic, I left a lot of relevant material on the table. There simply wasn’t enough room in one graphic of that sort to cover 60 fun-filled years of NCAA misfortune, malfeasance, and mischief. Just how does one acknowledge all those incidents in an organized and chronological manner? Ah, then I brought years of university studies to bear… and all that expense finally paid off (see, Mom?) I’m sure this work will upset some of you… especially alums of those ‘heavy element’ programs – the ones that make multiple appearances in the table. Please, share your thoughts… and if a particular school, program, or scandal is conspicuously absent from the Periodic Table, let me know. This, I fear, is a work in progress. Like the Periodic Table of Natural Elements, it’s always growing – new, ‘heavier’ elements / scandals are always being discovered.
Click here to see a larger, interactive version of the Periodic Table
I have long considered creating a breed of topical and timely “Infographic” that goes beyond the typical format you see all over the web – the infographic populated by elementary school-level shapes, washed-out primary colors, with humans represented by the asexual icons you see on the door of every public restroom.
My first effort – Stairway to 40 – was done to commemorate the 40th anniversary of the Stairway to Heaven release. It landed on the websites of several Rock radio stations, was picked up by @GuyKawasaki (thanks to the awesome @AnnieColbert), and re-Tweeted/linked-to by over 50 kind folks of exceptional taste in the graphic arts (you can see it on the ‘music’ page on this site).
Here, I decided to tackle a topic that never gets old – NCAA Div-I coaches and their uncanny ability to:
- Make the same stupid mistakes previously perfected by countless other blind, arrogant, and blindly-arrogant big-time coaches,
- Egregiously violate the same small set of unambiguous common-sense NCAA rules, and
- Deny, deny, deny – in the face of rumor, on-line murmur, a growing Everest of evidence, and the inevitable Sports Illustrated Special-Collectable-School-Sanction-Securing-Double-Issue Expose´.
Let me know what you think… unless you’re a Penn State, Ohio State, Baylor, Indiana U, or Colorado alum. I already know what you think.
(Note: Obviously inspired by the Penn State Sandusky-shop-of-horrors, I didn’t include the on-going & growing Syracuse University abuse scandal. Look for that in my next, nearly complete project – The Periodic Table of NCAA Scandals.)